Adam Senour Web Design Client: Hibiscus Florals

The Hibiscus Florals website has generated a tenfold increase in sales revenue almost from the time it was relaunched in June, 2005. Women love the unique look and feel of the website and the high-quality products in the catalogue.

Web Design Needs

High-quality silk wedding florist Hibiscus Florals approached me in November of 2004 with a serious problem...their site simply wasn't working for them. There were many errors, both from the coding and design standpoint, and the existing design firm was not willing to work with them to fix those errors.

They were looking for a complete overhaul of the site from the ground up. The logic and structure of the site had to be rethought in order to be easy to use for the brides that represented the Hibiscus target market; present their top-quality silk wedding flowers in an effective and attractive manner; and be optimized for search engines.

How I Met Those Needs

Collaborative Custom Website Design

I was able to take the notes that Hibiscus had compiled, along with my own ideas, to come up with a simple layout that maintains a fixed width and clearly presents all relevant menu information across the top and down the left side of the page, while reserving the right side for product space.

Customized Storefront Functionality

A database was created to store relevant product information, including descriptions, pricing and image dimensions. Category-specific customizations have been made as well.

From there, a series of search-engine-optimized pages were created to display the product information in an easy-to-read manner.

Customized Search Functionality

A customized search function was created for brides to be able to search the Hibiscus database of products and find their products of interest.

E-Commerce Integration

In order to accept payments online, a payment solution was implemented using the technologies provided by Internet Secure, as well as a customized shopping cart procedure designed to make purchasing as clear and easy to use as possible for the brides.

Successes

I was able to come up with a website, based on the notes and suggestions that Hibiscus had compiled in conjunction with my own ideas and thoughts, that has generated a tenfold increase in the Hibiscus customer base. Brides find the site easy to navigate; they can get to their products of interest quickly; and they can order both standard and custom silk wedding bouquets online with minimal effort required on their parts.

This site has generated a tremendous increase in business all over the world, and expansion plans are presently being prepared.