KW Home Show producers Regional Shows noticed in late 2010 that a competing show in the Kitchener-Waterloo area was attracting exhibitors to their show that either previously were or potentially could have been exhibitors in the KW Home Show. A site was required that would be both search-engine and user-friendly, and one that would contain unique features that the competing show's website did not possess.
Based on the information I had previously obtained from Regional Shows related to the KW Home Show, brochures, etc., I was able to come up with a custom logo and layout from scratch. Photos and exhibitor logos are supplied by Regional Shows.
I created a logo to be used for online marketing purposes.
In order to allow for Regional Shows staff to add/delete/modify content using their existing regionalshows.com admin, I integrated the kwhomeshow.ca website with the parent regionalshows.com database. This allows for a single, centralized self-administration source and if need be, use of content across multiple websites.
I am responsible for the ongoing search engine promotion and continued optimization of kwhomeshow.ca.
I quickly came up with a website that was attractive, provide upfront and easy-to-access information for exhibitors and consumers alike, and was search-engine-friendly. The site contains a JQuery-based rotating image/tagline script to promote the various aspects of the KW Home Show both for exhibitors and consumers. It also contains an interactive Google map with a directions feature, allowing exhibitors and consumers alike to get printable directions to the show from wherever they are located.
The KW Home Show website continually receives search engine referral traffic for several keywords and generates consistent exhibitor interest and sales as a result .
Are you looking to build a similar site to KW Home Show? Have a look at some of the other sites I've done for the following categories and industries: